Our blog (meta right?) is an amazing source of information for VO news, products, bike stuff, tips, instructions, and happenings; it is also our foray into social media. Now, we have more outlets than ever to get info into the virtual hands of our customers.
Twitter is a very unique way to convey information. Within 140 characters, you can post original content, repost, comment, interact, and hashtag. Sometimes, 140 characters is not enough to convey a lot. Therefore, links, pictures, and mentions are the best tools. In addition, posts can be buried quickly if you have a lot of subscriptions.
Facebook has been a great avenue for us. Great viewership, excellent communication, simple interface, ability to share with friends, and ease of use from mobile devices. In recent months, FB's algorithm of "who sees what" has hurt small businesses. They have essentially throttled "reach" and now only a small percentage those who "like" our page see what we post. Now, FB "encourages" us to "boost" (pay) posts to get back to where our reach used to be.
Enter Instagram. I really like using this program. In addition to using my in-device camera, I can plug in the memory card from my DLSR camera and directly upload. It's a fun program where users can easily post content, interact, hashtag, and like posts. The only functionality it's missing is the ability to share, which I'm sure they're working on. An additional gripe is "#shellac". I was hoping to see cloth tape with different colors and layered shellac, but no. Hundreds of thousands of pictures of glittery fingernails. Kind of weird.
Next is Tumblr. It's very cool that you can write your own HTML to customize your site. Also, people can like and share posts. Unfortunately, there is no functionality to comment directly on content. What I really like about Tumblr is that pictures can be viewed at high resolution, as opposed to the former which compresses photos.
Recently, we have set up a Flickr account. I've used it for my personal stuff and I really dig it. It's a huge network, loads of groups, hashtag functionality, commentary, and excellent resolution on desktop and mobile devices. I know many long time users of the service don't like the new interface or that Yahoo is required, but once you get used to it, it's super easy to use. Since we have so much content, it's hard to pick what will go up, but the uploading spree will start soon.
What social media outlet is your favorite? Should we start Pinning? YourSpace? Chat Snap?